Sainsbury’s is at the heart of the UK’s sustainability drive. The Company is committed to delivering the sustainable business model that is vital for the economic prosperity of the UK; part of this drive is to transform the Carbon Footprint within their construction programme. Both Operational and Embodied Carbon are recognised as equally key to meeting future De-Carbonisation Goals. There is a clear strategic reduction plan in place for Operational Carbon with stretching goals. This Engineering Doctorate research project will develop and deliver a similar plan and roadmap for Embodied Carbon. It is the collaboration between the Technologies for Sustainable Built Environments Centre at the University of Reading and Sainsbury’s plc. Academic supervisors will be Dr Katherine Hyde and Dr Milan Radosavljevic. Interviews on 22 June 2012