Sustainable Luxury

Centre for High Value, Low Environmental Impact Manufacturing

WMG, University of Warwick

This project is to identify the requirements for luxury brands to achieve long term profitable growth in a sustainable world, while maintaining brand DNA, image and value. Identifying what sustainable luxury means to Jaguar Land Rover in the future.

• Identifying consumer trends / global trend impacts
• Corporate values / behaviours and sustainability and the impact on brand value
• Preserving brand DNA while taking a sustainable approach
• Factors which drive / deliver sustainable luxury i.e. technology and manufacture